We at Sunstone are excited with the collaborative solution model and are looking forward to working with you to drive it. Please visit our last post to understand our WoW (Wisdom of Web) model.
As promised in the last post, here is the business strategy problem we shall be solving using the crowdsourcing model:
Would Reliance Industries enter e-commerce space in India?
Context of the Question:
Many of you might be wondering about the relevance of this question and if this question can even be answered by people outside Reliance. Indian e-commerce is the hottest space posing a lot of interesting questions, so why did we decide to work on this specific question. To start with, let us understand the background of this question.
At Sunstone Business School, we start the program with a business plan creation around a specific space and had chosen e-commerce for our recent batch. Students prepared their business plans and built ideas ranging from niche categories to capital efficient e-commerce businesses and defended their competitive advantage and go-to-market strategy with rigour. However, in one of the presentations, there was a question posed to students – what if Reliance decides to enter e-commerce space? In the ensuing discussion, it emerged that if a large conglomerate such as Reliance, which aspires to be a large retail, enters e-commerce space, it will drastically change e-commerce landscape in future.
Hence, this question seemed important enough to analyze and worth our mindshare.
Interpreting the question
It is important to appreciate the true spirit of this question so we can answer it completely. This question can be interpreted as:
- Firstly, Reliance is just a placeholder in this question- it can be replaced by Tata, Birla, Bharti or any other conglomerate that has some presence in Indian retail.
- This question also requires us to understand the change in e-commerce landscape if Reliance or other conglomerates enter Indian e-commerce
- We are discussing online retailing (e-tailing) here, that excludes online travel, insurance etc.
Team of Sunstone students will try to build a framework to answer this question, and they will be supported by you as well as some industry experts. They will start posting from tomorrow. You can follow it at Wisdom of Web project area.