Business opportunities are like buses, there’s always another one coming.
How many times have you been to a restaurant and thought, oh is this is something I can open? Or a children’s school, or an outsourcing company, or any other businesses that is in your sight on a regular basis. Some of these are visible but some others are not as much, like a company that supplies meals to airlines, or manufactures packaging materials. Some other just look very capital intensive and completely out of reach like Telecom, or Steel, or Oil Explorations. Yet, all these businesses have very basic fundamentals in common. They have paying customers; they deliver value to them and make a profit, eventually.
We see opportunities in the environment around us and that gives birth to ideas. Sometimes we get excited about ideas and start thinking about them. Most of these times however, we lack the discipline to think these ideas through. What will it take for me to make this idea work, what will it look like if it works out, how much money will it take? These are all questions that flash through our sub-conscious mind and we never go deep enough to find answers. If we did, we might find some of these to be very exciting and if not, the process itself is an education in itself. And the great thing about is that its very simple. All it requires is a little time, discipline and a little guidance.
The first step is to define the idea clearly, and assess the worthiness of the idea to make it actionable.
At Sunstone Business School, we are excited to open “Turning ideas into actions” course to the broader community and hope that you will enjoy as much as we have enjoyed teaching it.
Enroll for the online course to understand the frameworks and tools for opportunity assessment.